Qualitative Data Analysis in NVivo

• At the final phase, the themes are developed into analytical themes for discussing your findings in relation to the research questions.
• This can involve slightly modifying the themes into more complex phrases (analytical themes) to present your findings in a more nuanced way.
• The outcome of this stage could be a model of thematic analysis outcome. See the figure below as an example.

Figure 3: Outcome of thematic analysis example (Source: Ayeni, 2023)

• Ayeni, P. O. (2023). Assessing open access scholarly communication practices of early- and mid-career researchers in Canada: A mixed-methods study. [PhD Thesis]. https://escholarship.mcgill.ca/concern/theses/2801pn72c
• Braun, V., & Clarke, V. (2021). One size fits all? What counts as quality practice in (reflexive) thematic analysis?. Qualitative Research in Psychology, 18(3), 328-352.
• Braun, V., & Clarke, V. (2013). Successful qualitative research: A practical guide for beginners. London: Sage.