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Media literacy is the ability to access, analyze, evaluate, and create media.
Media literate youth and adults are better able to understand the complex messages we receive from television, radio, Internet, newspapers, magazines, books, billboards, video games, music, and all other forms of media."
(From Media Literacy Project, Accessed December 5 2017)
Media literacy educators model their teaching on the key concept model for media education ...these key concepts are a set of guiding principles that young people need to know in order to make sense of life in a media-saturated age (From: Media Literacies: A Critical Introduction. Michael Hoechsmann and Stuart R. Poyntz. Malden, MA : Wiley-Blackwell, 2012).
Key Media Literacy concepts are described below:
(From: Canada's key concepts of media literacy. Accessed December 5, 2017).